The CEO of Microsoft Gaming is stepping down after nearly four decades with the company, marking the end of an era for the Xbox brand.
Phil Spencer, the long-time head of Microsoft’s gaming division and the face of Xbox for over a decade, has officially announced his retirement. The transition is set to take effect on February 23, 2026, concluding a 38-year career at Microsoft that began when Spencer joined as an intern in 1988.
Since taking the helm of Xbox in 2014, Spencer was instrumental in pivoting the brand away from a hardware-centric focus toward a multi-platform ecosystem. Under his leadership, Microsoft launched the Xbox Game Pass subscription service, prioritized backward compatibility, and executed massive acquisitions, including ZeniMax Media (Bethesda) and Activision Blizzard.
In an internal memo, Spencer reflected on his journey: “Xbox has always been more than a business. It is a community, and it deserves a careful and deliberate plan for the future.” He will remain in an advisory role through the summer to ensure a smooth transition.
In a significant restructuring, Microsoft has appointed Asha Sharma as the new CEO of Microsoft Gaming. Sharma, a former executive at Meta and Instacart, previously served as the president of CoreAI at Microsoft. Her appointment signals a strategic shift, as she brings extensive experience in artificial intelligence and digital services.
Sharma has already outlined her vision for the future, emphasizing that “everything starts with great games.” While her background is heavily rooted in technology and AI, she assured the community that AI should serve to “support human creativity, not replace it.”
The leadership shake-up also includes the departure of Sarah Bond, the current President of Xbox, who is leaving the company alongside Spencer. Meanwhile, Matt Booty has been promoted to Chief Content Officer, where he will oversee the creative strategy for Xbox Game Studios and ZeniMax, reporting directly to Sharma.
This reorganization marks a pivotal moment for Microsoft as it looks to further integrate its gaming division into its broader cloud and AI-driven ecosystem, moving beyond the traditional console market into a more connected, platform-agnostic future.
Amanda Torati is a linguist and postgraduate researcher who specializes in the intersection of storytelling and interactive media. With a deep fascination for the gaming ecosystem, she focuses on deconstructing game narratives and technical trends to make them accessible to players of all levels. At ABWaves Game, Amanda combines her academic background with in-depth research to deliver reviews and guides that are both precise and engaging, ensuring readers stay informed in a fast-paced digital world.
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