Xbox reportedly used ‘Senua’ reveal as “investor bait” to offload Ninja Theory
The recent world premiere of Senua at the Xbox Games Showcase 2026 was met with widespread excitement—but behind the scenes, the trailer may have served a far more cynical corporate purpose. According to a shocking report from journalist Stephen Totilo via Game File, Microsoft had already decided to part ways with Ninja Theory before the trailer even aired. The reveal was pushed primarily as strategic "bait" to make the studio look attractive to outside buyers.