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WB Games pivots strategy: major franchises to see “big return” by 2027

Following a “reset year” in 2025, Warner Bros. Games is narrowing its focus to its four most powerful pillars: Harry Potter, DC, Mortal Kombat, and Game of Thrones.

WB Games
WB Games. (Image: ABWaves Game)

Warner Bros. Games is preparing for a significant comeback. After a period of internal restructuring and high-profile commercial challenges, such as Suicide Squad: Kill the Justice League, the company has signaled that its most valuable intellectual properties (IPs) will return to the spotlight between 2027 and 2028.

A strategic “reset”

During a recent earnings call, JB Perrette, CEO and President of Global Streaming and Games at Warner Bros. Discovery, described 2025 as a “reset year.” He acknowledged that the division had previously lost focus by attempting to manage too many projects across an overly broad set of studios.

The new directive is clear: Quality over quantity. The company is moving away from experimental or smaller-scale projects to double down on the franchises that have proven global appeal.

The four pillars of the future

Warner Bros. has reorganized its gaming division into four distinct units, each dedicated to one of its “core” franchises:

  • Harry Potter: Following the massive success of Hogwarts Legacy (which has now surpassed 40 million units sold), a sequel is confirmed to be a top priority.
  • DC Universe: With the recent announcing of Marvel’s Wolverine by competitors, all eyes are on WB’s next move with the Dark Knight. Rumors suggest a potential return to the Batman: Arkham universe or a new AAA Superman title.
  • Mortal Kombat: Despite the mixed commercial reception of Mortal Kombat 1, the franchise remains a cornerstone of the company’s fighting game portfolio.
  • Game of Thrones: While currently focused on mobile titles like Legends, the company is exploring ways to bring the world of Westeros to high-budget console experiences.

The “results” timeline

While fans might be eager for immediate releases, Perrette emphasized that the “real results” of this strategic pivot will begin to materialize in 2027 and 2028. This timeline suggests that major projects currently in early development at studios like Rocksteady, NetherRealm, and Monolith (the team behind the upcoming Wonder Woman game) are being given the necessary time to meet higher quality standards.

Corporate context

This news comes amidst a massive shifts in the parent company, as Paramount-Skydance has recently moved toward a $110 billion acquisition of Warner Bros. Discovery. This merger is expected to further stabilize the gaming division, providing the resources needed to execute these long-term franchise plans.

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